GoHighLevel vs Keap (Infusionsoft): Full Pricing & Features Breakdown

If you’ve been living in the world of marketing automation for even a minute, you’ve heard these two names tossed around like confetti at a wedding: GoHighLevel and Keap (formerly Infusionsoft). Both claim to streamline funnels, manage clients, automate follow-ups, and ultimately protect you from drowning in a sea of spreadsheets. But which platform actually delivers the power and flexibility agencies need today? And which one gives you the most value for the price?

Grab a coffee. Let’s break this down, feature by feature, cost by cost, headache by headache.

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Why These Two CRMs Get Compared So Often

Keap was one of the original heavy hitters in the automation space. GoHighLevel? The fast-rising disruptor built specifically with agencies in mind. That alone creates a natural showdown.

Both platforms include:

• A CRM to track leads and customers

• Email automation

• Sales pipeline management

• Landing pages & forms

• Payments

• Marketing campaign tools

But how they deliver — and the business model behind them — looks very different.

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GoHighLevel: Designed for Agencies, Not Just Users

Let’s start with GoHighLevel. Early adopters often describe it as the tool they wished existed ten years ago. Everything marketing-related in one platform. No more duct-taping Zapier automations between eight different tools. It’s all here — funnels, scheduling, websites, SMS, email, pipelines, memberships, and even a full white-label SaaS mode.

Standout perks:

• 🚀 White-label SaaS capabilities

• Unlimited funnels, contacts, users (depending on plan)

• Two-way SMS & calls built in

• Agency sub-accounts to manage multiple clients

• Reporting tools that make you look like a genius

It’s built to help agencies sell marketing systems, not just use them.

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Keap: A Classic CRM With Strong Sales Automation Roots

Keap, formerly Infusionsoft, has been around since the early days of automation. They pioneered complex drip campaigns before it was mainstream. They still shine in areas like sales pipelines and advanced CRM segmentation.

What Keap does well:

• Powerful CRM foundation

• Customizable marketing workflows

• Sales and invoicing features

• Good deliverability history

• Deep integrations through long-established ecosystem

Keap leans heavily into detailed lead nurturing. It’s more of a “grow your own business” tool than a full-agency platform.

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Pricing Breakdown: GoHighLevel vs Keap

Let’s compare apples to apples (or rather, funnels to funnels):

GoHighLevel Pricing

One core price difference: Unlimited truly means unlimited — contacts, funnels, automations… your creativity is the only ceiling.

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Keap Pricing

Keap charges more when your contact list grows. Also, adding users costs extra. Those costs stack fast as you scale.

💡 If your agency is running multiple clients, GoHighLevel instantly wins in pricing flexibility.

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Feature-by-Feature Fight

Funnels & Landing Pages

• GoHighLevel: Built-in funnel builder (ClickFunnels-style), unlimited pages

• Keap: Landing pages exist… but they feel dated and less customizable

Winner: GoHighLevel 🎯

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Automations & Workflows

• GoHighLevel: Visual, modern, supports SMS, email, voicemail drops, triggers across modules

• Keap: Highly detailed campaign builder with deep legacy power

Winner: Tie — depends on style
(Keap is meticulous; GoHighLevel is easier and broader)

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SMS & Calling

• GoHighLevel: Native, two-way SMS, call tracking & conversations inbox

• Keap: Not native — requires third-party tools and extra fees

Winner: GoHighLevel 📱

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Client Management

• GoHighLevel: Built for agencies to manage many clients in one dashboard

• Keap: Made for one business running their own CRM

Winner: GoHighLevel (by a landslide)

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Payments & Invoicing

• Keap: Historically strong, baked into CRM

• GoHighLevel: Solid tools + Stripe integration but a bit simpler

Winner: Keap 💳

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Customer Support & Onboarding

• Keap: Known for hands-on coaching and strong guidance

• GoHighLevel: Community-driven + good support, but steeper learning curve for some

Winner: Keap for beginners
Winner: GoHighLevel for self-driven builders

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Who Each Platform Fits Best

Choose GoHighLevel if you:

• Run a marketing agency

• Want to offer complete systems to clients

• Hate paying for 10 different software tools

• Plan to scale into white-label SaaS

GoHighLevel transforms an agency into a software business. That’s huge.

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Choose Keap if you:

• Are a small business owner

• Focus heavily on advanced CRM details + invoicing

• Prefer step-by-step onboarding

• Need deep contact segmentation

Keap gives tighter control over sales-driven workflows.

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The Total Cost of Ownership (Important!)

One of the biggest shocks for new Keap users is the hidden scaling cost:

More contacts = higher monthly fees
More users = more fees
More integrations = even more fees

With GoHighLevel, you’re basically replacing:

• ClickFunnels

• Calendly

• ActiveCampaign

• CallRail

• Typeform

• Zapier

• Podia / Kajabi (for memberships)

• Hootsuite (social posting)

…with a single login.

Even if the price tag is similar at first glance, GoHighLevel becomes dramatically cheaper over time.

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Real-World Performance: What Users Actually Say

Keap users love:

The CRM backbone. The meticulous data control.
But they sometimes complain about:
Interface complexity and outdated design

GoHighLevel users rave about:

Flexibility, automation reach, agency scaling
But they admit:
Learning curve is steep and updates roll out fast

Basically:

• Keap feels like a traditional system polished over many years

• GoHighLevel feels like the future — fast, chaotic, exciting

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Which Platform Wins This Showdown?

If you’re asking:

“Which CRM helps my business grow?”

Keap is a great pick.

But if you’re asking:

“Which CRM helps many businesses grow, while I profit from each?”

GoHighLevel is the clear winner.

Agencies need:

• Unlimited accounts

• White-labeling

• Built-in SMS

• Unified reporting

• All-in-one cost savings

That’s GoHighLevel’s home turf.

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Final Recommendation

📌 If you’re a marketing agency — big or small — choose GoHighLevel Unlimited.

📌 If you run one business and want a dependable CRM with excellent onboarding, choose Keap Pro or Max.

Both are strong. But only one transforms you into a scalable automation provider.

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Want to Try GoHighLevel the Smart Way?

If you’re curious about GoHighLevel but not sure how it fits your systems, start simple:

👉 Test it on ONE client or campaign
👉 Track the cost savings (you’ll notice quickly)
👉 Scale when you’re confident

Here’s what you’ll unlock:

• More revenue streams

• Automations that impress clients overnight

• A competitive edge agencies dream about

🚀 Ready to explore GoHighLevel?
Set up your account, build a funnel, send automated SMS, and watch what happens when tech finally works with you.

Your agency deserves a platform built for agencies.
Go take it for a spin — and see how fast things change.

Call to Action: Don’t waste another minute sending emails manually. Start your HighLevel free trial today and unlock the power of automated email sequences, multi-channel workflows, and analytics that drive results. Turn your email marketing from time-consuming to revenue-generating—effortlessly.