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How to Use SE Ranking to Track Your Website Rankings Like a Pro

4 months ago
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by Milena ORLANDI
Written by Milena ORLANDI

Getting Started with SE Ranking: A Beginner’s Guide to Tracking Website Rankings

If you’re new to SEO, tracking your website’s rankings might seem daunting. But with SE Ranking, the process is intuitive, streamlined, and beginner-friendly. Follow these steps, and you’ll have your website’s performance under control in no time.

Step 1: Sign Up and Create Your First Project

Your journey begins with SE Ranking’s 14-day free trial. Once you log in, you’ll be prompted to create a new Project—your central hub for all website data.

Setting Up Your Project

  • Enter your website domain

  • Define your target region and preferred search engine (e.g., Google U.S.)

  • Add main competitors to benchmark your performance

This step ensures that all your rankings, analytics, and audits are organized in one place, ready for actionable insights.

Step 2: Connect Your Google Accounts

To gain the most accurate, comprehensive data, connect your Google Analytics and Google Search Console accounts.

Why this matters:

  • SE Ranking pulls organic traffic data, keyword performance, and user behavior insights directly from Google.

  • This integration gives you a full view of your website’s health, so your SEO strategy is based on real, reliable data.

Step 3: Add and Track Keywords 🚀

This is the heart of rank tracking. SE Ranking makes it simple to monitor your keywords and understand how your website performs in search results.

Using the Rank Tracker

  1. Navigate to “Rankings” in your project dashboard.

  2. Add your keywords—these are the terms you want your website to rank for.

  3. Analyze your performance:

    • See your current position for each keyword

    • View a visual history of ranking changes over time

    • Track key metrics like average position, search volume, and visibility

By monitoring these metrics daily, you can measure progress, identify trends, and make smarter SEO decisions.

Step 4: Run a Website Audit and Fix Issues

Before diving deep into keyword tracking, it’s essential to audit your website. The Website Audit tool scans for technical and on-page SEO issues that could be holding back your rankings.

Performing a Website Audit

  1. Initiate the scan: Select “Website Audit” in your project dashboard.

  2. Review the results: SE Ranking generates a Health Score and a prioritized list of issues. Focus first on the errors labeled most critical.

  3. Implement recommendations: Each issue comes with step-by-step instructions in plain language, making it easy for beginners to fix problems and boost site performance.

Quick Recap

Getting started with SE Ranking is simple, structured, and actionable:

  1. Sign up and create a project

  2. Connect Google Analytics and Search Console

  3. Add keywords and monitor rankings

  4. Run a website audit and resolve issues

Within minutes, even beginners can start tracking and improving their website rankings, turning SEO from a mystery into a manageable, results-driven process.

Mastering SE Ranking: Advanced Strategies to Maximize Your Rankings

Once you’ve mastered the basics, it’s time to unlock SE Ranking’s full potential. By using its integrated toolkit strategically, you can discover hidden opportunities, analyze competitors deeply, and create content that truly ranks.

Advanced Keyword Research & Content Strategy

Moving beyond simple keyword discovery is essential. The goal isn’t just clicks—it’s conversions, authority, and relevance.

Go Beyond Search Volume

The Keyword Research Tool lets you dig into search intent, ensuring you target terms that drive real results. Focus on commercial or transactional keywords rather than just high-volume queries.

Identify “Low-Hanging Fruit”

Link your Google Search Console to SE Ranking and explore the Organic Traffic Report. Look for keywords where your site is ranking positions 11–20. These are often the easiest to optimize and push onto page one with targeted content improvements.

Strategic Keyword Grouping

The Keyword Grouper helps cluster keywords with similar SERP results. Use this to build comprehensive content pillars that establish authority and allow your pages to rank for multiple related terms simultaneously.

Technical and On-Page SEO Optimization

Improving technical SEO is quick wins territory—but advanced users know it’s about prioritization and strategy.

Prioritize Audits by Impact

When running a Website Audit, don’t fix everything blindly. Focus on critical errors on high-value pages—those you want to rank for key terms. Impact-driven fixes deliver the fastest, most measurable results.

Monitor Page Changes Automatically

The Page Changes Monitor tracks important URLs for code, content, or metadata changes. This is invaluable for catching technical errors introduced by website updates or dev teams before they hurt rankings.

Optimize as You Write

The Content Editor helps craft SEO-optimized content from the first draft. It generates:

  • Recommended word counts

  • Target keywords

  • Competitor headings

Use its AI writing tools to quickly create content that is optimized for both search engines and readability.

Competitor & Backlink Strategies

Outranking competitors is about more than tracking positions—it’s about analyzing their entire digital footprint.

Backlink Gap Analysis

The Backlink Checker reveals your competitors’ backlink profiles. Use the Backlink Gap Analyzer to identify domains linking to rivals but not you. This creates a highly targeted outreach list for link-building campaigns that can elevate your domain authority.

Monitor Your Competitors’ Ads

The PPC Research Tool shows which keywords competitors are bidding on. While focused on paid search, this intel highlights high-value, profitable keywords that can inform your organic strategy. Understanding where competitors invest money helps you prioritize efforts with the highest potential ROI.

Takeaways

Advanced SE Ranking users don’t just track—they strategize, optimize, and anticipate. By combining keyword intent analysis, technical audits, content optimization, and competitor insights, you can maximize rankings, drive meaningful traffic, and stay ahead of the competition.

Boost Your SEO Game with SE Ranking Today!
Ready to take your website’s rankings to the next level? Whether you’re a freelancer, small business, or growing agency, SE Ranking provides all the tools you need—rank tracking, competitor analysis, content optimization, and more—all in one intuitive platform. Start your 14-day free trial now and see how SE Ranking can help you grow traffic, capture leads, and dominate your niche. Don’t wait—your competitors aren’t!

Turning SEO Data into Actionable Insights with SE Ranking

Collecting data is only the first step. The real power lies in analyzing it—finding patterns, uncovering opportunities, and translating metrics into actionable strategies. SE Ranking offers a suite of tools designed to help you connect the dots, understand your audience, and grow your website with a data-driven approach.

1. Connecting Keywords to Traffic and Conversions

At its core, SE Ranking excels at showing the direct link between your keyword rankings and website performance.

Integrated Traffic Insights

By connecting Google Analytics and Google Search Console, SE Ranking creates a unified dashboard that reveals which keywords are driving organic traffic and conversions. You can quickly identify:

  • Your top-performing keywords

  • Pages that successfully convert visitors

  • Opportunities for optimization to boost traffic

Rank Tracker Dashboard

The Rank Tracker serves as a central hub for keyword performance. It provides:

  • A visual timeline of ranking changes

  • Identification of “low-hanging fruit” keywords (positions 11–20)

  • Guidance on which pages to prioritize for maximum traffic gains

2. Auditing Your Website’s Health and Technical Performance

A website’s technical foundation is crucial for SEO success. SE Ranking’s Website Audit tool helps you spot and fix issues that could be hurting rankings.

Website Audit Report

The report delivers a single Health Score for your website and a prioritized list of errors, warnings, and notices. Key areas include:

  • Page load speed

  • Broken links

  • Mobile usability

  • SSL certificate validation

Actionable Fixes

Each issue comes with plain-language explanations and step-by-step instructions. This transforms complex technical data into a manageable task list, making it easy to see the direct impact of your technical SEO efforts.

3. Analyzing Your Competitors’ Strategies

Understanding what works for your competitors is essential for finding opportunities and staying ahead.

Competitor Analysis Tool

Plug in a competitor’s domain to uncover:

  • Estimated organic and paid traffic

  • Their top-performing keywords

  • Backlink profile insights

This allows you to replicate their successes while discovering new angles to outperform them.

Backlink Gap Analysis

The Backlink Gap Analyzer highlights websites linking to your competitors but not to you. This provides a highly-targeted outreach list, helping you acquire high-quality backlinks and boost your domain authority.

4. Creating and Optimizing Content for Performance

Data without action is wasted. SE Ranking’s content marketing tools ensure that your content is relevant, optimized, and ready to rank.

Content Editor

The Content Editor goes beyond simple writing assistance. It:

  • Analyzes top-ranking pages for your target keyword

  • Generates a data-driven content brief with recommended word counts and related keywords

  • Suggests a content structure modeled after top competitors

  • Provides a real-time Content Score to optimize as you write

On-Page SEO Checker

Optimize any page with a detailed comparison against top-ranking competitors. Recommendations include:

  • Title tags and meta descriptions

  • Heading structure and hierarchy

  • Image alt text and other on-page optimizations

From Data to Decisions

By leveraging these tools, SE Ranking helps you move beyond raw numbers. Track progress, prioritize high-potential opportunities, and take a systematic, data-backed approach to improving your website’s performance. With insights in hand, you can make smarter decisions, optimize effectively, and achieve your business goals.

Boost Your SEO Game with SE Ranking Today!
Ready to take your website’s rankings to the next level? Whether you’re a freelancer, small business, or growing agency, SE Ranking provides all the tools you need—rank tracking, competitor analysis, content optimization, and more—all in one intuitive platform. Start your14-day free trialnow and see how SE Ranking can help you grow traffic, capture leads, and dominate your niche. Don’t wait—your competitors aren’t!

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Milena ORLANDI

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